A couple of minimalist packaging projects book-end a striking corporate job this week with work from Austin, Kiev, and Stockholm.
Juice Society is a small-batch juicer in Austin, TX, with one juice bar location and shelf presence in select local cafes, hotels, and grocers. Their packaging, designed by local designer Ryan S. Hicks, doesn’t break any category conventions but it presents the juice varieties in a crisp, fun, and elegant way — even a little scientific-looking with the iconography above the name of each juice. It also pulls off nicely the use of three different sans serifs — a condensed one for the logo, a Humanist for the names, and a monospace for the ingredients. The winking happy face is a fun accent to the identity. See full project
Rezult is an international manufacturer of MDF and sawn timber of high quality based in Ukraine. Its identity, by Kiev, Ukraine-based Fedoriv is the absolute best identity you will see for an MDF flooring company. I will admit that when I first saw this I thought it was one of those fake Behance projects because I didn’t think a floor company could look this cool and bad-ass but they do! Check out their Facebook photos that show some of their displays, which may not be as extra crisp as the renders above but definitely killing it in the display category. The logo is maybe a little on the Xtreme side but it’s nicely done and it looks great on swag. I usually don’t include that many corporate stuff in Friday Likes because they are usually not too TGIF-ish but this one should get you in the mood for Friyay. See full project
St. Erhard is a craft brewer in Bamberg, Germany, one of the first in the country. Its new packaging, designed by Stockholm, Sweden-based Bedow complements the quirky bottle with stark-white labels featuring abstract, geometric names for the three beers — can you figure out the names before I spell them out? (I could only figure out one this early in the a.m.) — Farmer, Mayflower, and Sison. It’s really pushing the boundaries of readability but even as abstract compositions they are kind of interesting. Production-wise, the labels are offset printed with each of the colorful shapes foil stamped (allowing me to meet my weekly quota of foil stamping). See full project