Some restrained playfulness throughout this week’s projects, with work from Toronto, Brooklyn, and Istanbul.
The Civic is a restaurant inside The Broadview Hotel in Toronto, Canada, where the “cuisine is derived from historical menus, executed with a contemporary twist”. The same thing could be said about its identity by local firm Blok Design who chose a handful of civic leaders from the city’s past to create charming illustrations of and use throughout the applications. Paired with a chiseled “C” monogram, a bold serif, and a condensed sans, the identity has a lively presence that evokes both old and new. See full project
BeccaPR is a public relations and creative marketing agency in New York and Los Angeles, specializing in the hospitality industry. Their identity, by Brooklyn, NY-based LMNOP — great name! — is mostly a collection of a few trends (deadpan sans serif, curved typography, pastel colors) but it all comes together in an enjoyable way, through a cool combination of dark green and peach as well as good use of white space throughout the applications. Ultimately, maybe I just fell hard for the custom candy. See full project
Misk is a flower boutique in Istanbul, Turkey, offering flowers, candles, and (of all things) picture frames. According to Google Translate, “misk” translates as “musk” — a “substance with a penetrating persistent odor obtained from a sac beneath the abdominal skin of the male musk deer and used as a perfume fixative” — which is an interesting word to build a brand around and also explains the deer icon in the identity designed by local firm Studio Born. The hard-angled icon pairs nicely with the softer and more playful wordmark, which is my favorite part of the identity that, along with all the pretty colors, shows very well amidst all the flora of the shop.See full project