Some bold and slightly eccentric projects this week, with work from Kharkov, Sydney, and Barcelona.
Roll Club started as a delivery-only restaurant in Kharkov, Ukraine, delivering both sushi and pizza, and recently opened a sit-down restaurant as well as expanded their menu to include burgers, wok dishes, pastas, and more. Their new identity, designed by local firm Canape, is a wild concoction of bits and pieces that make reference to the different cuisines (American, Italian, Chinese, and Japanese)… some in more overt ways like like stars and stripes for America or olives for Italy. Some of the layouts and packages are like Postmodern Hipsterism which, in the hands of Ukrainian designers, is all kinds of awesome. See full project
Sydney Design Festival is, as its name implies, a multi-day design festival in Sydney that “provides visitors with an opportunity to unpack design in all its forms” and has been running for 20 years now. This year’s identity was designed by local firm Re, who introduced a great sense of dimension and perspective through an otherwise basic type treatment where each line increases dramatically in size. This basic structure comes to life in the hypnotic animated GIF but also in clever uses of material and space like the pop-up invitation and step painting. The black-green-and-white color palette is bold and striking too, really giving this a hard-to-miss aesthetic. See full project
Santa Barba (loosely translated as “Holy Beard”) produces oils, balms, and soaps specifically for beards. Located in Barcelona, Spain, they take their beards seriously as well as ethically sourcing ingredients and being inclusive in their workplace. The identity, designed by local firm Esiete, exudes gentle beard-ness, which is not a thing at all but that’s the feeling I get from the work and presentation: non-douchey manliness. The identity features numerals with abstracted combs built into them because beards. It’s a weird premise but it works quite well. Overall, the typography is fun and the packaging makes the products look like they will get the job done.See full project