A range of soft and relatively subdued projects this week, with work from New York, Melbourne, and Lisbon.
Jumbo is an industrial, product, spatial, furniture design (and more) duo in Brooklyn, NY, with a playful yet elegant aesthetic. This is a rare Friday Like where what you see is what you get… it’s just a logo and it’s just a business card but I found both things to be totally endearing. Designed by New York, NY-based Verena Michelitsch, the logo is a modest jumble of playful organic letters that follow not a single trend at the moment and are just effusive for the sake of visual joy. The single application of the business cards multiplies the logo’s effect in a collection of colorful papers with a great tactile combination of embossing and foil stamping in fun colors. See full project
CO.CO is a homewares and gifts retailer in Melbourne, Australia, offering a carefully curated collection of items through one retail store and online. The identity, designed by local firm Pop & Pac, aptly captures the aesthetic of the products as a mix of playfulness, sophistication, and a certain softness. The CO.CO logo is as simple as it gets but it’s done perfectly right and the accompanying graphic confetti looks great — no idea what it is or stands for but I sure enjoy looking at the different abstract compositions of it in the bag, business cards, and cups. See full project
Mú is a provider of Italian gelato in Lisbon, Portugal, with one location and a selection of roaming/catering options. The identity, designed by local firm Savvy Agency, revolves around flat blobby gelato shapes in soft pastel colors against a white backdrop all nicely accented by the simple high-contrast sans serif logo that, even though it only has two letters, has been perfectly spaced. I love the simplicity of the design and how it’s really just the gelato-textured shapes in different configurations regardless of shape — cone, cup, label — with the elegant logo on top. The gelato itself looks amazing too. See full project