A relatively minimalist mix of projects this week, with work from Montréal, Toronto, and Los Angeles.
Disclaimer: I’m a couple of years late on this one, as the name of the company has changed and I also just noticed the 2017 “Published on” date on the Behance project. Haussmann Park (now Youville Haussmann Park) is an event and brand experience consulting business in Montréal, Québec. Their identity, designed by local firm Bang Bang, is a little odd to be honest, with a strange emphasis on the “A” — striked out in the logo and highlighted in the envelopes — but it has a boldness and energy that is hard to replicate. The color palette is completely unexpected with colors that don’t typically go together but the large typography makes the combinations more interesting than jarring. I do wish they had taken photos in a studio and not by the window during Summer solstice. See full project
The Winslow is a luxury residential building in the upscale Lawrence Park neighborhood of Toronto, Ontario, and its identity, designed by local firm Vanderbrand, easily reflects that. An elegant and thin low-contrast sans serif, in gold, accents every application, most of them in a deep green while a slick “W” monogram makes special appearances. There is really not that much going on but it’s all so finely done that all the materials feel rich. The logo on the lobby on top of what look like white dragon scales is worth the multi-thousand monthly maintenance fee that living in this building probably requires. See full project
Big Softee is a new soft-serve ice cream shop in Monterey Park, CA, whose owners were born in Hong Kong (hence the use of Cantonese —correct me if I’m wrong please — in the name). The identity, designed by Los Angeles, CA-based Radical Co-operative features a charming script wordmark with a 1950s innocent vibe and an anthropomorphized ice cream cone that steals the show in its application as a custom spoon. And as lapel pins. And as napkins. It’s kind of dumb but it’s awesome. Looking through Big Softee’s Instagram account it’s amazing how well this identity plays out as a jolt of fun visuals and delicious product, perfectly branded. See full project