Обзор лучших ресурсов по разработке бренда, разработке упаковки

contact us | ok@ohmycode.ru

03/04/2020

Friday Likes 323

Friday Likes 323
 
 

a

b

c

A very well-photographed group of otherwise unrelated projects this week, with work from Mexico City, Los Angeles, and Monterrey.

Kill Devil by Human

Kill Devil by Human

Kill Devil is a bar and restaurant (or, in their words, a cocktail room and kitchen) in Kuala Lumpur, Malaysia, serving Central and South American, Cuban, and Latin Caribbean food and drink, all with a devil-ish attitude. The identity, designed by Mexico City, Mexico-based Human, is, as they describe it “Striking yet elegant, naughty yet principled, fun-loving and sexy” with the always-winning combination of black and red along with a spiky bold font for the menu and a classier serif for the logo, complemented by thorny icons like a trident, a rose/dagger, and a flaming glass. I’m not a huge fan of the design per se but it certainly nails the mood of the place. There are really only two applications to see — business cards and menu — but they have presented the hell (ha!) out of it. See full project

Neuro by Herman-Scheer

Neuro by Herman-Scheer

Neuro is a brand of nootropic-based energy gum and mints made from natural caffeine, L-theanine, and B-vitamins that aim to improve cognitive function and state of mind. The identity and packaging, designed by Los Angeles, CA-based Herman-Scheer, is fairly straightforward but its bright, happy, sunshine-y colors and airy typography begin to set the mood for the promised effects of the gum and mints. One detail that I really like is the differentiating icon for “Calm & Clarity” (a sunset) and for “Energy & Focus” (a spark) in the corner of the packaging and debossed on the actual product. The minimalist packaging also adds a touch of luxury that makes it look as if Altoids and Tiffany & Co. had a baby. See full project

ATM Pizza by Shift

ATM Pizza by Shift

ATM Pizza is a pizza joint in Monterrey, Mexico, with a focus on delivering after-hours providing ample availability for pizza late into the night just as ATMs provide cashmoney all day long. The identity, designed by local firm Shift, is unapologetically 1980s-tastic and has a clunky aesthetic (which feels to be done on purpose) best exemplified by the Eurostile-ish wordmark with thick VHS stripes and the biggest side serving of a registered mark that side of the border. Their Instagram account is straight-up filled with bad nostalgia graphics and references and I’m here for all its gaudiness. See full project

See what else happened on Brand New each year since publication began in 2006