(Est. 1980) “Consistently the fastest growing Top 20 ad-supported cable entertainment network, Bravo continues to translate buzz into reality with critically-acclaimed breakout creative competition and docu-series, including the Emmy and James Beard Award-nominated Top Chef, two-time Emmy Award winner Kathy Griffin: My Life on the D-List, the 14-time Emmy nominated Inside the Actors Studio, the hit series Shear Genius, Million Dollar Listing, The Millionaire Matchmaker, Tim Gunn’s Guide to Style, Make Me A Supermodel, and the water cooler sensations that are The Real Housewives of New York City, The Real Housewives of Orange County, and The Real Housewives of Atlanta. Bravo reaches its unique audience through every consumer touch point and across all platforms on-air, online and on the go, providing the network’s highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.”
So why the new look and feel? “The last time we changed our look was seven years ago, and our programming has changed since then and obviously life has changed, society has changed, and it was time to take a modern look at how we were presenting ourselves,” Amy Troiano, Bravo’s senior VP of creative told Variety. “We wanted to continue to appeal to our core viewers who love us and are loyal to us, but this was a chance to expand even to our casual viewers with a new look.”
Although the Bravo logo is now a sleeker black-and-white version of the original bright blue one, Amy said that staying true to that talk bubble shape was important. “We knew we wanted to keep that,” she said. “We didn’t want to lose it, but we were happy to see it change and modernize it.”
The old logo was fine, mostly because it's been in use for almost 12 years. The speech bubble was introduced by Open and built on the The Sopranos-esque wordmark the channel had had for years. As far as speech bubble logos it's one of the more decent ones but I doubt it would get a warm reception if it were introduced today. The new logo maintains the speech bubble but minimizes the amount of vector points and curves that in the previous logo helped echo the shapes of the letters. Now it's just a heavy-handed rectangle with far too much space above and below the wordmark in contrast to the space at its sides. The dime-a-dozen sans serif wordmark has been customized with a cut in the "b" that matches the angle of the speech bubble's pointy part. It's a change that seems to just be adapting to the current trends but without offering anything of interest. I mean… it's a decent logo but it looks like a lot of other stuff out there. The animation hints at something interesting that could be happing with the holding shape but hard to tell what that is until we see a fuller presentation. (The logo was announced earlier this month but I had been waiting to post to see if some design credit appeared or some of the usual suspects posted an update; we'll follow-up if something else becomes available). In the meantime, not bravo.
Thanks to Eric Wagner for the tip.