Identity for California Republic & The Bar Upstairs restaurant.
The bear is shown on the California flag, so we used it as the main logo element.
Identity reflects all the diversity and brightness of Los Angeles. In Los Angeles, you can try all kinds of food: in Compton, you can try hamburgers, Chinatown is famous for its Pho Bo soup, and in Malibu, drop by for dessert.
Client: California Republic & Bar Upstairs
Agency: Kor Agency
Creative Director: Igor Tulub
Art Director, illustrator, graphic designer: Korolova Alona
Head of Projects: Mila Seleznova