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07/10/2016

L’Observatoire International by Triboro, United States

Opinion by Richard Baird.

Branding and business card for L'Observatoire International by New York based design studio Triboro

L’Observatoire International is a American lighting design studio, co-founded in 1993 by Hervé Descottes, made up of lighting designers, architects, interior designers, engineers, and artists who work on a variety of projects, illuminating both modern and classical architecture and spaces. L’Observatoire International worked with New York-based design studio Triboro to develop a new visual identity. This runs across printed assets that included business cards and a new website.

Statement for L'Observatoire International by New York based design studio Triboro

Triboro’s work for L’Observatoire International, as you would imagine, effectively plays with light and shadow. This is conveyed in print through blind deboss and emboss finishes, casting shadows and creating highlights in different directions across an uncoated white board, and in the use of black and white, a clear expression of light and the absence of light. The two together work well to capture both the extremes and everything in between, with the business card working in an element of interaction and materiality.

Logo for L'Observatoire International by New York based design studio Triboro

The logo is nicely balanced, with the fine line of the L and the fill of the O also playing with duality. The ‘, drawn as a circle, set over the O, appears as what you might consider a source, creating tension between illumination and object, which is likely to resonate with architects, designers, and anyone who has dealt with 3d modelling.

Emboss and deboss logo for lighting specialists L'Observatoire International by New York based design studio Triboro

Logo and emboss and deboss business card for New York lighting specialists L'Observatoire International by New York based design studio Triboro

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

The website’s use of a cool dark grey background and white copy functions to draw out and emphasise the colour and and nuance of the studio’s portfolio, and makes a connection with, but inverts, the aesthetics associated with contemporary architecture.

Brand identity by New York based design studio Triboro for lighting design studio L'Observatoire

The contact page features a three-dimensional rendering of logo (above) with its lighting tied to time of day. It is a small but neat detail that effectively emphasises the theme of illumination with a single light source, some basic forms depth and hight, distilling down what is complex and nuanced service into a very clear graphic expression whilst also acknowledges the changes in natural light through out the day.

Design: Triboro. Opinion Richard Baird.

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire

What do you think of Triboro’s work for L’Observatoire International? Share your thoughts in the comment section below or get the conversation started on Twitter.

Brand identity and website by New York based design studio Triboro for lighting design studio L'Observatoire