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04/11/2019

1'Lux Beauty


Agency: Complicated Co.
Creative Director: Darbi Nicole
Photographer: Tracey Jazmin
Location: Canada
Project Type: Produced
Client: 1'Lux Beauty
Product Launch Location: Canada
Packaging Contents: Skin Care Products
Packaging Substrate / Materials: Plastic, Cardboard
Printing Process: Foil Stamping

Canadian skin-care line, 1’Lux, reached out to us to cultivate a brand identity that enveloped their capsule collection of zero-tox, luxury beauty products. With the philosophy of “Nothing Toxic. Nothing to Hide. #topshelfie Status”, their aim is to provide premium products that feel luxurious and give you a no-compromise beauty experience.

We created a brand identity and packaging with a nude and minimalistic design aesthetic in order to signify their philosophy and luxurious formulated beauty basics. With a variety of pack shapes and secondary packaging, cohesion between the range of products was essential. Subtle touches of gold foil stamping, combined with typography, a soft color palette, and organic shapes were all tied together in order to elevate the brands language and philosophy.