1M Restaurant Takeaway
Design: Sukanya Patil
Project Type: Student Project
School: Unitedworld Institute of Design
Tutor: Sambit Pradhan & Abhrojit Boral
Packaging Contents: Pizza, Burger, Fries, Coke/Coffee
Packaging Substrate / Materials: Recyclable Cardboard
Printing Process: Digital Printing
1M is India's largest restaurant chain serving over million customers daily across 15000 outlets. It is known for its wide range of burgers, pizzas, coffee, wraps, beverages and soft drinks. In order to cater to the customer needs, we are introducing a new combo offer catering to satisfy the customer demands.
1M sells 1.5 billion coffee, 2.32 billion burgers, 1.87 pizza slices and 32.7 million bottles of beer annually.
1M has always been cautious about the carbon footprint and environmental waste that is being produced. This year we have brought in the design minds to redesign the packaging and serve our customers and the planet better. The boxes created from corrugated cardboard. This is a secondary raw material, that doesn't harm the ecology. The use of secondary raw materials prevents deforestation.
The main idea of creation this packaging is ease of use. As for me, it's the most important part of packaging design. I decided to create an easy-to-use package for a beach-side dinner combo. As the customers would want to have this by the beach side, the packaging should be comfortable in any situation. Even if you eat on the go, side near the shore or in the car.
The visual aspect of this project:
Hungry illustration of emojis related to the food in them hands. I wanted it to be minimal and interesting. It's served as the funny content for my minimal illustration design.
The shape and handling of this packaging is unique, minimal and easy to carry. It was created for a special combo meal, which includes the two pizza slices with a beer/coke/coffee cup and burger with fries. As a corrugated cardboard are strong material, you could carry all of these and also its eco-friendly.