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25/11/2019

Adidas 'THE PACK'


Design: Hovers Over Water
Location: United States
Project Type: Produced
Client: Adidas
Product Launch Location: Global
Packaging Contents: Footwear and Apparel
Packaging Substrate / Materials: Lenticular Box with iridescent imprint
Printing Process: Foil stamp on matte finish

PROJECT:
Adidas Athletics - Marketing Campaign featuring MLB’s Alex Bregman and NHL’s PK Subban.

BRIEF:
Create a memorable story and packaging experience depicting the transition of athletes from the streets to the field of play in support of THE PACK, Adidas' premiere sport-inspired apparel and footwear collection.

STORY:
There are no boundaries at the intersection of sport and culture, the lines are constantly shifting. Whether it’s the world you live in or the world you play in, keep your style fresh and your game tight.

The Pack:
Classic silhouettes, iconically bold.

CRAFT YOUR STYLE,
ELEVATE YOUR GAME.



What's Unique?
Packaging includes a very unique lenticular animation as contents are opening. This effect also takes place on the info card. Packing is extremely premium and utilizes iridescent foil to highlight the graphics.