Design: Rafael Maia
Project Type: Produced, Commercial Work
Client: AERO Drinks
Location: Guimarães, Portugal
Packaging Contents: Drinks
Packaging Substrate / Materials: Aluminium Can, Plastic Cap
Printing Process: Lithography Curved Offset Printing
"If you just want to get drunk, you're not one of our target!"
The world's first startup to specialize exclusively in the development and commercialization of aerosol-based beverages. We make drinks to spray, and spraying has many advantages: spraying creates a sensational taste experience. Each spray is pleasantly and cool. You can enjoy them for a long, longer time than, say, a canned drink and the last spray is too good as the first. They are small, light, delicious, low caloric and fit into any purse or trouser pocket. Also, they are safe from bad people who want to put something in your drink. Therefore, AERO drinks are the perfect companions for the beautiful moments of life.
Developing delicious drinks and sell them in bottles has become quite easy. However, to produce beverages as a delicious aerosol is much more complex. This starts with the formula, which should be specially developed and adapted so that it have a good taste as you would expect from a cocktail party and does not stop at production. The filling of high pressure cans is a complex industrial process because, after all, it is a food that needs to meet many legal requirements. But the obstacles have been overcome and product today is reality. - Herby Höckel (Co-Founder of AERO Drinks)
I signed the product 3D visualization, all the images are full CGI and were created on Foundry MODO 10.2. The scene was illuminated exclusively with HDRi light. All images were rendered at 4.000px using RebusFarm's processing infrastructure. Each image took an average of 2 minutes to render, with Alpha and SurfaceID outputs enabled. Post-production on Adobe Photoshop CC. Modeling, texturing, scene composition, lighting, rendering and post-production, all were created from scratch.
The textures were created in Modo with a bit help of Photoshop, using procedural layers native from Modo and some images generated in Photoshop, especially the scratches, fingerprints and small imperfections, added to give a more realistic look to the model.
The maps generated in Photoshop were exported with 8,000x8,000px in TIFF format, with 32bits. - Rafael Maia (Founder C.Carbon Studio)