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22/11/2019

Afrigetics


Design: Tag8 Creative Media
Location: South Africa
Project Type: Produced
Client: Afrigetics
Product Launch Location: Africa
Packaging Contents: Herbal Supplement
Packaging Substrate / Materials: Plastic

Grown in Africa.
Afrigetics is a home-grown botanical company committed to simplifying good health through African medicinal plants. We bring you natural medicines that complement and enhance the body’s innate ability to heal itself, restoring balance without the use of synthetic drugs or chemicals.


What’s important to us:
- Caring for the Environment
We believe that the earth is under extreme strain because of unsustainable over-consumption of natural resources. That’s why we’re committed to sustainable wild harvesting and selective, eco-sensitive cultivation where necessary. This way we help safeguard the plant diversity of Southern Africa for the benefit of generations to come.

- Helping Develop Communities
We couldn’t make our products without the indigenous knowledge passed on to us. The communities who showed us the potential of these plants receive a share of the profits, which goes towards their own development initiatives.

- Following the Science
Many African scientists are producing research on the plant species of our continent. We follow these studies closely and choose only the botanicals with scientifically-proven health benefits. We also work with the CSIR (Council for Scientific and Industrial Research) to make sure our extracts work.

- Meeting International Standards
We produce herbal supplements of the highest quality. This means adhering to HACCP and ISO protocols and following the HPLC method of botanical identification.

- Behaving Ethically
We believe in the sacredness of all life and in our responsibility to protect, preserve and advance the botanical wisdom of Africa. We aim to conduct our business in an honest, fair and ethical way. Everything we do is an extension of these values.


Intro
Tag8 conceptualized and designed the Afrigetics brand. The Afrigetics brand is built on 3 pillars: Natural, science-based products from Africa.

Symbol
The logo symbolizes ‘The Seed from the African earth’ and our passion and commitment to Africa and it's potential. The circles of the posters symbolize the healing qualities of each botanical plant. Combining clean lines and soothing, relevant colors is the theme for our packaging as it best demonstrates the combination of science-based botanicals from Africa.

Colour therapy/Feeling
Cold & Flu – The color of sensitivity – Pink has associations with tenderness and nurturing while conveying a sense of safety and even vulnerability. Pelargonium sidoides is pink in color, which makes it relevant to the healing powers of the plant in relation to its ability to relieve the severity and duration of the common cold. Mother nature takes care of her children by nursing them with her natural remedy, such as Pelargonium.

Stress Relief - Peaceful, calm and gentle, blue has tremendous power to manage stress. It's a very soothing color that helps calm your mind, slow down your heart rate, lower your blood pressure and reduce anxiety. Blue is believed to have a cooling and astringent effect. Sceletium is an excellent tonic for reducing anxiety and overall stress thus combined with the soothing color blue.

Weight Loss – Yellow, the color of optimism. Yellow is a compelling color that conveys youthful, fresh energy. This color of sunshine is uplifting and illuminating and associated with success and confidence. Along with weight loss, comes a boosted confidence. The color yellow can mean warmth, cheerfulness, increased mental activity, and increased muscle energy. Having a healthy body aids in attaining a healthy mind.

Detox – The color of growth and health. Think of nature and see green in all its glory expressing renewal and life. Green has a strong association as a refreshing and peaceful color. Green is also known to symbolize fresh growth and life after the cold winter months, much like people who detox after the cold winter months when summer starts.

Immune Boost – Orange is a color of encouragement. The combination of yellow and red makes orange convey excitement, warmth, and enthusiasm. Orange is a motivating color and is appealing to young people. It stimulates the appetite and is associated with citrus fruits and health and wellness. While orange is a common color associated with summer and the hot sun and the sun resembles all forms of life. Immune health and life are vital to one another.

Testosterone – Red is the color of passion and drama. This color attracts the most attention and is associated with strong emotions such as love and anger. Red is the color used universally to signify danger, courage, strength, and power. Red is stimulating, vibrant and exciting. Red inspires desire with a strong link to sexuality and increased appetites. It inspires action and gets pulses racing. Lovers of red are passionate with an enthusiasm for life.