Design: Salvartes Design
Project Type: Produced
Product Launch Location: Spain
Packaging Contents: Extra virgin olive, salt, honey
Packaging Substrate / Materials: Glass bottle, Plastic
Printing Process: Label
The project was born in response to the needs of a group of women from Cádiz who belong to the Agamama association, women with breast cancer. The first product associated with the brand is an extra virgin olive oil, where it is intended to convey the feminine values of this initiative: passion, gratitude, hope and health. Then they appeared honey and salt products.
The concept of identity is inspired by Aurora, whose woman's name refers to the new day. It is a deity that personifies the dawn and is equivalent to the goddess Eos, who with feminine form gave way to a new dawn.
Therefore, these flowers and their colors have been uniquely designed. All designed for this brand. This brand helps women with cancer to be able to finance different services they need before, during and after overcoming cancer. These products are unique due to their ecological elaboration.