Ales rebrand celebrates local Dorset heritage
Project Type: Produced, Commercial Work
Client: Badger Ales
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Proudly celebrating seven generations and two and a half centuries of being a local, independent family brewer, Badger Ales has undergone a strategic brand redesign with the help of long-term agency partner BrandOpus.
Badger Ales owned by Hall & Woodhouse have been independently brewing characterful ales from their home in rural Dorset. With over 240 years of craft, mythical legends and plenty of colourful tales Badger wanted to celebrate their roots and bring their local heritage to life.
To reflect Badger’s unique story more directly, we reframed and elevated the Badger identity as the stamp of a local independent brewer. The new monochrome mark features a Badger inspired by Hall & Woodhouse’s history and retains the iconic feel of the previous logotype. Through hand-crafted illustration each indivdual ale tells a rural Dorset story for which Badger is renowned, from the legendary Tanglefoot to the Blandford Fly.
Paul Taylor, Chief Creative Officer, at BrandOpus says, “Badger Ales have always been rich in character and craftsmanship and we have redefined the brand to reflect these roots of authenticity. By looking back at their provenance and fantastic local history we were able to reimagine Badger ales and celebrate their Dorset brewing story.”