Design: Rafael Maia
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Cold Brew Coffee
Packaging Substrate / Materials: Glass, Paper, Metal
Printing Process: Offset printing
Alinea Cold Brew is a Californian masterpiece of the specialty coffee world. Created by coffee specialists from the blend, roasting, and the slow drip, incorporating subtle notes of flavor at each stage of its fully artisanal production process, with a special and exotic blend in a limited edition.
The tasting experience takes us on an intense journey, in which each note of flavor introduces a new paragraph to the world of exotic flavors. The client briefing describes a brand concept that escapes the traditional look, going beyond the premium, presenting the product in a packaging that seeks the real sense of art.
We opted for a textured offset paper with some special finishes, like the golden (260) and red (790) hot-stamping, high-gloss UV varnish, and blind printing.