Designer: Álex Monzó
Project Type: Produced
Client: Anchoas López
Product Launch Location: Global
Packaging Contents: Semi-preserve
Packaging Substrate / Materials: Can / Paper / Label / Web
Printing Process: Screen printing
López anchovies, a delicacy with a Spanish stamp, carefully handcrafted. Its graphic identity is a reflection of elegance and distinction. A black and white aesthetic, that with hints of aquamarine green, makes a nod to Cantabrian waters and the treasure of their nights. A branding proposal that is reflected from the packaging to the web.
Because it is a human work, transparent and passionate, that treats its product as the best of classical music pieces: with delight and admiration.