Design: Circus Design Studio
Project Type: Produced
Client: Anthema Bio Products
Photographer: Mike Chatzigiannis
Product Launch Location: Global
Packaging Contents: Cookies
Packaging Substrate / Materials: Paper boxes
Printing Process: Offset Printing
Anthema produces foods with a common denominator of the minimum possible processing of organic raw materials for a result of high nutritional value. The final products are Organic, Sugar Free, Gluten Free and mostly Vegan.
Their nutrition laboratory instructed us to design the packaging for a range of organic products, cookies. The series consists of 5 flavors, with different ingredients, but in each case without sugar or animal products.
We initially chose to photograph the contents of the box and include it in the design, combining it with graphic elements. The reasoning we worked on for the cookies was simple. Their appearance exudes spontaneity, childishness and lightness. Although these cookies are not primarily aimed at children, we wanted to make a subconscious reference to the period when adults now saw a cookie as the ideal delicacy to accompany their breakfast. So we gave life and energy to cookies with 5 simple illustrations, while we chose the fonts of the titles and texts with the same logic.