Arequipeña Beer - Anniversary Pack
Design: Wunderman Phantasia
Art Director & Designers: Luis Leon, Richard Tejeda
Copywriters: David Angulo, Kenny Quiroz, Alvaro Angulo
Project Type: Produced, Commercial Work
Client: Cerveza Arequipeña / ab-inbev
Location: Lima, Peru
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium, Cardboard
Arequipeña beer is born in the region of Arequipa in southern Peru and is characterized by its intense flavor and defined body, which makes it one of the most emblematic brands of the country.
For the anniversary of the city (478 years of foundation) we proposed a particular way of celebrating it, we intervene the design of the packaging to commemorate its history, tradition and pride with an special illustration.
The illustration is a volcano (The Misti) that have a thermochromatic effect, when the beer gets cold in the volcano appear words that summarize the pride of being Arequipeño. Because only the people who are born at the foot of a volcano, have fire in the heart.