Design: John Malloy
Location: United States
Project Type: Concept
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminum
Printing Process: Screen Printing
Adrenaline Shoc is an energy drink designed for more fitness-driven consumers. John Malloy worked with beverage entrepreneur Lance Collins (creator of Body Armor, Core Hydration). It is part of the Keurig Dr Pepper portfolio.
We really wanted to design something that disrupts the market in the energy drink and beverage space as a health-focused energy drink.