Design: Kiersten Ziegler
Location: United States
Project Type: Student Project
School: University of Wisconsin- Stout
Course: Product and Packaging Graphics
Tutor: Nagesh Shinde
Packaging Contents: Shampoo, Conditioner, Body Wash
Packaging Substrate / Materials: Plastic bottles, paper packaging
Printing Process: Laser Printing
Asudem is a hair and body product that focuses on natural beauty. Often times, society’s view of beauty can be misinterpreted and misunderstood because people are only looking at the way a person is on the outside. Some might say that it is even backward, which is how the name Asudem was created. Asudem is Medusa spelt backwards. Before she was turned into a monster, she was viewed as one of the most beautiful people ever, which is why she can be misunderstood. Asudem’s purpose is to be a product that gently cleanses and seals hair cuticles for smooth and manageable hair, and soothes the skin.
What's special about Asudem is that it interprets the story of Medusa in a way that she's not usually depicted. Often times, Medusa is seen as a monster with the snakes on her head and nothing else. She came from a background where she used to be beautiful, and that's where I decided to come up with the idea of depicting Medusa in a beautiful way to show how she was beautiful, but her story is misunderstood because then society only looked at her outer appearance after she was turned into a monster.