Design: Peter Howell
Project Type: Student Project
Course: Full Time Graphic Design
Packaging Contents: Yoyo
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
The Brief: To create yoyo packaging for a company who have their roots in clockmaking and were keen to target people new to the hobby but unsure with where to start.
The Solution: This packaging set out to be eye-catching and cool whilst pushing the company's roots in precise and quality engineering. For a start, the colour palette is taken from the trends of Spring / Summer 2018 and feels exciting and fresh - the perfect palette to entice new customers and a change of pace from the neons and metallics found in most yoyo brands . The cut-up letters work their way around the packaging - encouraging people to pick it up and engage with it, giving them a tactile experience which is so important when it comes to influencing people to buy a product. The packaging also features very clear technical diagrams of what makes this product so perfect for beginners.
As an individual box, the packaging is eye-catching and effective... but as a set, they are really striking. The yellow sticker a particularly neat touch that works as both a security feature and as a signature look across the series of boxes. It features the difficulty rating of each yoyo so people new to the brand know where to start and can track their progression.