Design: Tan Rui Yuan
Copy Writer: Keith Phang Man Kit
Project Type: Student Project
School: Dasein Academy of Art
Course: Graphic Design
Packaging Contents: Baby wash, Baby shampoo, Baby oil Gel, Baby soap bar
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Baffellow Babycare, a brand that provides good products and services to families. The brand name “Baffellow” is inspired by the animal Buffalo and the words “Bath” and “Fellow”, with the meaning of “Your Bathing Fellows”. In the same time, “Baffellow” is also the name of the brand’s characters.
On the logo, a heart symbol is formed by modifying the two “f” letters. It is a hidden meaning for the happy relationship between families and Baffelow. There are 4 adorable members in Baffellow Family. They share the same mission: To bring joy to all babies in the world. From the eldest to youngest, they are Baffy, Beffy, Biffy and Boffy!
The Baffelow Box includes 4 main products: baby body wash, shampoo, oil gel, and soap bar.
The concept of this packaging is a multipurpose gift box with the iconic character. It contains multiple functions such as tear and pastes game that provide an opportunity for babies to learn and exercise their memorizations; A hidden handle to increase portability and easy carrying; and reusable as a storage box for children toys.