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12/02/2020

Barterville Wine


Design: Pavement
Location: United States
Project Type: Produced
Client: Fetzer Vineyards
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Foil Stamping

In the heart of Kentucky's historic bourbon region lies the tiny town of Barterville, which became infamous for its bootlegging practices during the Prohibition era. This wine pays homage to that renegade spirit by aging California Zinfandel in bourbon barrels, delivering spicy notes of vanilla & black cherries. The label execution features letterpressed typography and illustration, completed with a white gold-foiled seal for an overall sense of authenticity and sophistication.