Beck's Gold

Design: Patria
Project Type: Produced
Client: Beck's
Location: Argentina
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium, Glass Bottle
Printing Process: Offset, Flexography

We were approached by Anheuser Busch InBev and Cervecería Boliviana Nacional team to develop the visual identity and packaging for one of the world’s most sold lagers. We focused on working with simple forms and tones, keeping loyal to Beck’s heritage while redefining a true classic.​​​​​​​