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01/11/2019

Beer brewed & canned in China


Designer: Borja Flores
3D Visual Designer: FEMININ
Location: Spain
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Can

I have made a series of three craft beers made with traditional Chinese medicine.

The label is a denunciation of the traditions that kill thousands of animals, to create medicine that is not proven to be effective.

Currently, although the products on the market are harmful to health, the environment or animals, they always present the package with a beautiful design for the consumer. I wanted to convey the same for beers.

Beers refer to three animals in danger of extinction for certain reasons, although one of the main reasons is their hunting for the use of traditional Chinese medicine.
  • TIGRE BONE BEER. The tiger bone one of its main properties is that it makes you feel energetic.
  • BEAR BILIS BEER. The bile of the bear its main property is to cure certain diseases of the body.
  • RINOCERONTE HORSE BEER. Rhinoceros bone gives you vigor.


What's Unique?
What makes this beer unique is the concept of using beer to denounce certain traditions. Because it carries parts of animals in danger of extinction and still makes it appetizing for its illustrations and its striking colors.