Beer Racer

Design: Elephant-Estudio
Creative Director: Eduardo Perez
Location: Spain
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Metal Can

BEER RACER. Since the founding of the Brewery in 2011, we have developed the visual identity of the company and its products. Inspired by the industrial history of the workshop and its founders, the identity of BEER RACER represents the high quality of its beers, dedication in production and honesty in the personality of the brand.

For the generic beer collections, we developed labels inspired by American posters from the 60s, with illustrations by Oscar Llorens and colors that represent the personality of each style.