Design: Alemozaffar and Partners
Project Type: Produced
Client: Shahd Zagros Jahan Bin Co.
Location: Tehran, Iran
Packaging Contents: Food supplements and grains
Packaging Substrate / Materials: Paper
Printing Process: Offset
” Our body is comparable to a big puzzle and what we eat acts as the complementary part of this big puzzle. “
Finding a different and exclusive element which can present the nutritional values of this product well to the customers was the challenge which we faced in completing this order. These products do not have any special taste and are generally consumed due to the nutritional value and fibre they add to our food. Hence, they can be called a kind of nutritional supplements.
After the completion of research and investigation on the pictures and sketching a number of different patterns, we came up with the idea that puzzle pieces can be the best option. Therefore, we cut out different shapes of puzzle pieces out of cardboard and formed them and then photographed them. As these products do not have any special taste, we avoided using any high-contrast colour and tried to draw attention exclusively to the main idea. For the name of the products, we designed a quill/pen and tried to exhibit a high amount of fibre in these products by using all wound lines in the names.