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18/10/2021

Belgian Waffle


Design: Vanshika Singhi, Tanvi Supe
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prachi Shah
Packaging Contents: Waffle
Packaging Substrate / Materials: 250 gsm thick food grade Kraft paper
Printing Process: Flexo Printing and Offset Printing

Aim: To ensure a hassle-free experience while eating and a sturdy, travel-friendly package for delivery and take away (on the go).

In order to achieve this, the following factors were considered. Robust and strong packaging for both dine-in and takeaway. Packaging that doesn't create a mess Compact, easy to use during travel. Relatable and attractive graphics on the packaging.

The packaging consists of flaps that can be opened from the front in order to eat the complete waffle without pulling it up. It is easy to fold for assembly and is interlocked to create the complete package. The interlocking features in turn become the handle for delivery. The packaging is sturdy due to the thick Kraft paper which maintains the crispiness of the waffle and doesn't tear easily. It is easy to open , eat, hold and carry.

Relatable icons are used for patterns for the package along with the prominent (happy , lively) yellow brand color. The package contains the use of quirky quotes which attract attention and create a fun eating experience for the user.

What's Unique?
The package can be used as both in-store as well takeaway package. This concept aligns with the Belgian Waffle brand identity of "On the go Waffles". The front opening of the package makes it easy to access the waffle. The base of the package allows it to stand without any support on a flat surface.