Besa mi Vino
Design: Macaroni Creative
Project Type: Produced
Client: Besa mi Vino
Location: New York, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing
Besa is an organic canned wine from Southern California. Perfect for on-the-go, but packed with natural, healthy ingredients, they needed an identity and packaging system to reflect the premium product with an approachable tone. They contacted us looking to build a brand that speaks to millenials who are invested in their health, but still want to have a good time. We created a warm, pastel color palette and logo type to project their positive, in-the-moment attitude. The negative space on the can creates an arrow, representing their tagline "Be Present" and the logo mark was inspired by the translation of "besa", meaning "kiss".
The product uses SIP certified packaging for sustainability while the design uses a summery, soft color palette that appeals to millenials on-the-go.