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Better Biotics

Agency: Aritmija
Creative Director: Goran Radinović
Graphic designer: Ana Kosi
Illustrator: Ana Kosi
Photographer: Jernej Borovinšek
Location: Slovenia
Project Type: Produced
Client: Sitis d.o.o.
Product Launch Location: Slovenia
Packaging Contents: Food supplements
Packaging Substrate / Materials: Glass bottle, Cardboard box

A minimalist, simple and friendly approach to the design of food supplement packaging for adults and kids.

Fun and kid-friendly design makes children prefer to take the supplement and helps them understand it's benefits. Digital illustration paints the story of or digestive system where the vicious unhealthy food is getting defeated by probiotics, represented as true superheroes.