BIJI Coffee Packaging for HoReCa
Creative Agency: Apus Agency
Project Type: Produced, Commercial Work
Client: Biji Coffee
Location: Moscow, Russia
Packaging Contents: Coffee beans
Packaging Substrate / Materials: Foil Bags
Printing Process: Stickers
Biji Coffee is a young, Russian company of coffee roasters, experts in specialty coffee beans, which are grown in high-mountain and are selected manually. Biji team started with Indonesian coffee and spent 6 months in Indonesia, seeking out local farmers and best coffee beans. Therefore Biji got an image of travelling company. In two years the company embraced almost all coffee belt regions: Africa, Arabia, Central and South America, Asia and got many requests from Russian coffeehouses for specialty coffee. To supply the demand of HoReCa, the company felt a need of new packaging for use in B2B sector.
Main task was to make the packaging cheap in production, so the company could keep competitive price. Illustrations of animals were drawn manually to emphasize hand selection of coffee beans but were placed on stickers, which helped to reduce price of packaging. Used colours reflected phases of coffee bean maturity. Intelligible and simple description displayed informal and friendly address to customers.
Manually made graphic illustrations. Each of them represents one region of coffee belt. Craft illustrations are placed on stickers, which reduce price of packaging.