Design: ESH gruppa
Designers: Phillip Tretyako, Ivan Yakushev
Project Type: Produced, Commercial Work
Location: Moscow, Russia
Packaging Contents: Mens shampoo
Packaging Substrate / Materials: Aluminium / YUPO Tako paper
Printing Process: Screen printing / HP Indigo digital printing
BLOK is a mens shampoo with fragrances of fennel and coriander. The original task was to design a shampoo bottle that would add a visual detail to the interior of a bathroom, and would become a precious object, that you would not want to throw away.
The label contains all the information about the product, take it off and the bottle will turn into a character. Now that guy will live on your bathroom shelf.
For each fragrance we came up with a special set of common bathroom objects put together to resemble a face, the main inspiration for that idea was a popular #iseefaces hashtag. Our characters were designed based on the feelings and qualities of fragrances and are opposite to each other. Fennel is herbal and bitter-sweet like in absent or liquorice, coriander is spicy and aromatic like bread.
You can remove the label and enjoy a cool looking object on your bathroom shelf. The label sticker is printed on Yupotaco paper which uses no glue and leaves no marks on the bottle, it can be removed and put back multiple times.