Creative Agency: Apus Agency
Project Type: Produced, Commercial Work
Client: O1 Properties
Location: Moscow, Russia
Packaging Contents: Booklets for sales office
Packaging Substrate / Materials: Paper
Printing Process: Offset print
BOLSHEVIK is a world class complex of business, cultural and residential buildings in Moscow historical center, which bundled history of two centuries and dynamics of our days. The complex consists of class A business-center, Museum of Russian impressionism and premium residential compound, which reflects peculiar industrial style of confectionery factory “Bolshevik” and avant-garde architecture aesthetics.
Keeping in mind high level of residential compound, Apus Agency took a new look at BOLSHEVIK identity and offered redefined design for print materials in sales office. The team rejected from decorative elements and focused on avant-garde layout and high-quality print on good paper. Designers used display “poster” font, which was inspired with works of Russian constructivist artists of 1920-30th.
Brand main colours became open red and black – as reference to post-revolutionary posters graphic. Coppery-gold tone on black field fleshed graphics out. As a result, Apus Agency obtained chastity and laconism, which were clear to their target audience, and continued rich familiar image of historical place.
The mix of luxury and minimalism, based on Russian avant-garde traditions