Project Type: Produced
Product Launch Location: Global
Packaging Contents: Pack of two bottle of vinegar
Packaging Substrate / Materials: Glass bottles
Printing Process: Digital printing
Borges has a line of dressings. It is called Delissimo’s. But as yet it has a short presence beyond the Spanish frontiers. Therefore, in order to break into these markets, it is implementing a sales campaign whose strategy and material was designed by Vibranding.
It is a selling kit that can be used for large shopping centres and distribution managers as well as shopkeepers or consumers, because it is a fantastic product presentation that is also suitable for communication campaigns, trade events, competitions, special offers, etc.
Borges came to us with the idea of including a recipe book (as well as samples) in this kit to suggest different uses of the Delissimo’s dressings. Our contribution (besides the design) was that the pages of this recipe book were separate, with the shape of the main ingredients of different dishes. All served up with a lovely personalised wooden bowl.