Project Type: Produced
Client: United Romanian Breweries Bereprod - URBB
Product Launch Location: Romania
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Unveiling the old, colorful history of a European Capital in a unique packaging design
CreativeByDefinition Studio created the packaging design for the new just released Romanian beer brand, Bucur, owned by United Romanian Breweries Bereprod (URBB). From their portfolio, you already might know brands like Tuborg, Carlsberg, Holsten & SKOL. The new beer design aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown, more colorful gossips & stories of the old town of Bucharest.
Beer is without doubt one of Romanian favorite drinks and we kept that in mind when designing the new packaging while celebrating the amazing history of the old city.
We wanted to make sure that the high-quality product is conveyed in a packaging that would appeal to its target audience while creating brand awareness and retail visibility with a unique and innovative design that harmoniously blends a modern, clean direction with a touch of the old city glamour.