Design: Eszter Laki
Junior designer: Reka Imre
Project Type: Produced, Commercial Work
Client: Budaprés Cider
Photography: Andras Zoltai
Location: Budapest, Hungary
Packaging Contents: Cider
Packaging Substrate / Materials: label
Printing Process: digital print, foil stamping
"We strive to be the best thing that has ever happened to apples.” This is the mission of a family-run cider business based in Etyek, Hungary. Budaprés is the union of a father and son who have sought to turn their combined passion for cider and Hungarian produce into craft cider production.
Hungary is a major apple producing country in the EU and is therefore perfectly placed to play a major role in renewed global interest in craft cider creation. The Budaprés was founded in 2017 with an ethos to celebrate Hungary’s apple producing tradition through the craft of traditional cider making.
After years of testing and learning at the hands of some of the world’s most celebrated cider makers in the West Country, UK, the Budapres will introduce two distinct types of cider called ‘zamatos’ and ‘felhős’ a sweet and an unfiltered product to provide a broad introduction to drinkers of the varying taste profiles of fine, craft ciders.
The iconography around the brand speaks of father and son’s passion and understanding of the cider maker’s craft. There is a traditional wood and metal apple press to highlight the artisan quality of the cider. The apple pair is the symbol for father and son as the saying goes: the apple doesn’t fall far from the tree. The labels have copper hot foil stamping and as an extra the bottle caps are printed with a ‘cloudy’ and a ‘juicy’ logo to indicate their type. We applied a brass stamp on wooden apple crates to create an old-fashioned context for the logo.