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13/01/2020

Caldono Coffee | Beneficio Blackout


Design: Canberk Karakaş
Location: Canada
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminum

Beneficio Blackout is a canned, cold-brew edition of the original Caldono Coffee Bean Bags. Caldono was a school project in my Packaging Design Class (Yeditepe University, Graphic Design Program, Turkey), our challenge was to get inspired by African or South American ethnic art and\or design. I was highly inspired by Colombian aesthetics and did my best to translate and re-imagine them on my design. After graduating, I went ahead and created the Cold Brew Can Edition, this is all concept work. After the design process, I 3D Modeled, Textured and Rendered them to create key visuals.



Unlike the original bean bag designs, Beneficio Blackout Cans are bolder and more powerful looking. It successfully carries some signature-like elements from the original bag designs while looks sporty and sleek. The Shiny Dark Gray color and darker ethnic pattern design on the back, modern colored text bars and South America inspired `checker` pattern overlays on top and bottom adds a feeling of youth and street culture, since this product was thought to be sold in vending machines.