Design: Susami Creative Agency
Packshot Photography: Giorgos Vitsaropoulos
Project Type: Produced, Commercial Work
Client: Callicounis Craft Distillery
Location: Athens, Greece
Packaging Contents: Vermouth
Packaging Substrate / Materials: Glass
Printing Process: Silk-Screen printing
Pikron Vermouth is one of the oldest products of the historical Callicounis Distillery, the oldest Greek spirits company, established in 1850.
Pikron, with its distinctly intense aromatic flavor, is made using the original recipe written by the founder of the company Giorgos Callicounis in 1875. The bottle's design draws inspiration from that story. Giorgos Callicouns' portrait plays a dominant role, accompanied by typography inspired by the recipe's manuscript. The manuscript itself appears on the back of the bottle. The historical roots of the spirit are highlighted with a reference to the date of its first manufacture. In addition to silk-screen printing on the bottle, we chose to use a stylish white cap with embossed printing and Callicounis' face on its top.
It helps tell the story of the brand, which goes more than 150 years back, and the story of the spirit itself, which dates back to 1875.