Cama café ✕ Quaker Oats
Design: Lung-Hao Chiang
Project Type: Produced
Client: cama café & Quaker Oats
Product Launch Location: Asia
Packaging Contents: Oats, Coffee
Packaging Substrate / Materials: Paper, Sticker, Plastic
Printing Process: Digital printing, Screen printing
There are days a week when you don't have time for breakfast, your tummy rumbling and Cama café and Quaker heard it.
Cama café and Quaker oatmeal jointly launched cereal latte. In order to increase purchase intention and sales topic, we played around with Quaker's previous image and designed several street style stickers as sales topic.
The Quaker brand founder's role in the image, combined with hip-hop, skateboarding, hip-hop and other popular culture, with a more "street" language to do visual communication with consumers.