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15/10/2020

CANiT

Design: Shivani Kale
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune, India
Packaging Contents: Earphones
Packaging Substrate / Materials: Aluminium can
Printing Process: Digital printing

Skullcandy CANiT is a special edition of the brand. The earphones are packaged in an Aluminum can completely eliminating the blister pack providing a plastic free packaging.

The packaging acts and an accessory to store the earphones. Additionally, the packaging contains an earphones organizer which avoids the entangling of the earphones. The size of the can is designed in such way that it can be carried into the pockets and can be easily stored anywhere. In addition the packaging provides a bag tag to attach it to the bags whenever needed.

Aluminum being an durable material and the packaging being used as an product accessory increases the life of the packaging. Lastly the circular shape and bright colors stand out in the shelf and attracts every eye. Skullcandy does not endorse this product. The brand name has been used as an inspiration.