contact us | ok@ohmycode.ru
THE CHALLENGE:
After replacing one of the leading cement brands for the Dominican people, Argos Cements, a Colombian company, landed in Dominican Republic seeking to generate a natural approach to the brand, by being perceived as a company that understands the needs and culture of the country.
THE OPPORTUNITY:
Baseball, the national sport and main entertainment of our target group.
THE ACTION:
To design our bags with baseball related art in the "Passion for Baseball Special Edition", during the 2014-2015 season.
THE RESULT:
Bags became collectibles for construction workers, and inspired them to seek all of them. It was such a success that there is already an order of new artworks for the 2015-2016 season, that will have a very special promo.
What's Unique?
It never has been designed a packaging illustrated for cement bags, nor for a special season, even as a special collection for construction workers.