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13/01/2020

Chameleon Fruit Vodka Branding


Agency: MAROG Creative Agency
Art Director: Narine Avanesyan
Graphic Designer, Illustrator: Narine Avanesyan
Logotyper: Lilit Avoyan
Naming: Tigran Mooradian
Copywriter: Lia Shahnazaryan
Photographer: Emin Baghajyan
Photo Editor: Narine Avanesyan
Location: Armenia
Project Type: Produced
Client: Chameleon
Product Launch Location: Armenia
Packaging Contents: Fruit vodka
Packaging Substrate / Materials: Label bottle
Printing Process: UV printing, Printing on metallized paper

The fruit vodka Chameleon evokes the senses to the flavors of the fruitful orchards and wild forests of Armenian lands.

The brand concept of the Armenian trademark of the double-distilled fruit vodka Chameleon was inbreathed by the diverse palates of fruits and berries of the fertile Armenian soil.

The mysterious lizard of the rain forests and jungles, with its variable skin coloration and patterns, became the core inspiration for the brand name and logo of Chameleon, presenting six unique and exquisite types of flavors. The special illustrations were created to strengthen the brand promise and bound all types of fruit vodka together.