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13/01/2020

Chameleon Fruit Vodka Limited Edition


Agency: MAROG Creative Agency
Art Director: Narine Avanesyan
Graphic Designer, Illustrator: Narine Avanesyan
Copywriter: Lia Shahnazaryan
Photographer: Emin Baghajyan
Photo Editor: Lianna Harutyunyan
Animator: Samvel Hovsepyan
Animator: Vladimir Aghekyan
Location: Armenia
Project Type: Produced
Client: Chameleon
Product Launch Location: Armenia
Packaging Contents: Fruit vodka
Packaging Substrate / Materials: Label bottle, product box
Printing Process: Digital printing, UV printing, Laser cutting, Duplex printing on textured paper, White ink printing, Kashi


The project is a limited-edition of a small batch distilled fruit vodka Chameleon with a fusion of exquisite flavors of the finest fruits and berries from around the wooded mountains and fertile orchards of Armenia.

The limited edition of Chameleon is presented with a special illustration of lush forests, hidden in the label of the fruit vodka. Besides, the design of Chameleon fruit vodka packaging itself resembles a woody and dense jungle, where the fruit vodka is hidden for the curious to unearth it.

There’s also a special cocktail book designed for the limited edition of Chameleon that will take your palate along the mystic journey of experimental and sophisticated natural tints.