Chernogolovka’s Winter Holiday Package
Design: Fabula Branding
Project Type: Produced, Commercial Work
Client: Aqualife Production Company LLC
Location: Minsk, Belarus
Packaging Contents: Lemonades
Packaging Substrate / Materials: Glass bottle
Chernogolovka is a brand that needs no introduction. It produces traditional lemonades from natural ingredients based on unique recipes. In view of the upcoming winter holidays the customer decided to launch a limited seasonal series of its most popular products - Dushes, Baikal, Tarkhun, and Limonad - in unique “crystal” bottles.
The concept preserves the brand style and adds to the image of icy fresh drinks. This idea is reflected both in the bottle design and in the elements of the label indicating taste differentiation. A standard landscape image in the center of it was replaced with a paper cut-out. Its white colour and composition are associated with a winter story and create the atmosphere of a fairy-tale. These emotional details helped us reach our main goal, that is, create a festive feeling.