Chon Choner Coffee Luwak
Project Owner: Anastasiya Guseva
Art direction, design, photography: Yura Podryadov
Illustration: Anna Abwehr
Project Type: Produced, Commercial Work
Location: Nha Trang, Vietnam
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Kopi Luwak (better known as Chon in Vietnam) Type of coffee famous for a specific way of its processing. It is deemed to be one of the most expensive varieties of coffee in the world.
Goal: Pass the feeling of exotics, emphasize the animal image. Develop a premium and at the same time welcoming image. Explain to the customer that it is exotic coffee from Vietnam.
Solution: We have decided to tell about the product through a picture. Exotic environment and the animal image are self-explanatory.