Chuckanut Bay Distillery Bourbon
Creative Agency: Fresh Bread Design
Printer: Advanced Labels NW
Project Type: Produced, Commercial Work
Client: Chuckanut Bay Distillery
Location: Snohomish County, Washington, United States
Packaging Contents: Bourbon
Packaging Substrate / Materials: Glass, Wax, Paper
Printing Process: Flexography
Chuckanut Bay Distillery is known for making incredible distilled spirits from locally sourced products. As they gain steam and enter new markets they knew they needed to have packaging that stood off the shelf while still feeling familiar. We knew we needed to maintain an aesthetic that gave a nod to their hometown of Bellingham, WA but we also needed widen the appeal.
We began by creating a bottle that was heavily inspired by pre-prohibition era apothecary style glass. The neck has a slight bulge with an extra wide lip. We punted the sides and embossed their name in the punts. The label is influenced by turn of the century trade certificates, utilizing halftones, overlays, custom scroll work and topped off with a hand drawn monogram.
We paid careful attention to the embellishments, taking care to use the gold foil, embossing and spot gloss varnishes to accentuate key information and create more visual movement. The closure is dipped in gold wax and topped with a detailed wax stamp featuring their monogram.
The bottle we used is completely custom with an extra wide lip that we then dip in gold wax. We created a detailed wax stamp featuring the monogram from the label that serves as a reinforcement for the new branding.