Agency: Dozen Agency
Art-director, Illustrator: Olena Tverdokhlib
Project Type: Produced
Product Launch Location: Ukraine
Packaging Contents: Food, Sauce for Kids
Packaging Substrate / Materials: Doypack
Printing Process: Flexography
Interesting to children, convincing to parents — this is what the packaging for a product for children needs to be. This was the mindset we had when we started working on the design of Chumak's new offering — a pasta sauce for children with added cottage cheese.
We had developed for the brand’s children’s ketchup have remained intact on the new product's packaging. The cheerful colorful font and the smiling Tomato mascot are still there. However, he is now joined by Cheese, a new friend of his. To make sure we draw kids’ attention, we also added some story and dynamics to the pictures.
If we had a sea of pasta, we thought, it would be a good idea to draw our mascots as pirates. It’s a mouth-watering image — pasta waves with the flavorful sauce on top. And playing pirates is something any kid sure loves. The images connected really well, resulting in a great illustration for the packaging.
Kids love pasta, and their parents love it when their kids eat healthy. Brands love it when the product packaging works as expected, and we love it when we get to work with Chumak again.