Design: Bizongo Design Square
Project Type: Produced
Product Launch Location: India
Packaging Contents: Homemade Granola
Packaging Substrate / Materials: Polyterepthalate / Polyethylene
Printing Process: Rotogravure
Chunky’s is a retail brand with their presence across retail shops in Nagaland. Chunky’s was looking to develop a brand identity and visual language, and for these to be applied to the new packaging design. Chunky’s brand identity has been weaved together to characterise the two individuals that started the brand and the place from where it originates. Every element of this identity is vital in representing the brand and its entirety.
Just like the granola, the brand experience will be diluted with any missing ingredient. The essence of Nagaland landscapes and textiles have been translated into the packaging as well to give it the handcrafted and rustic feel.